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Abstracts:
Abstracts:
Online business marketing applied to expand market
shares is inextricably connected with availability and reliability of
IT governance. This model of marketing covers activities and
transactions with a digital mechanism. This research included the
sample of 30 MSME (Micro, Small, and Medium Enterprises)
businesses of traditional and finished clothes originated in
Pontianak City. Stratified sampling technique was applied. In
addition, questionnaires with each process divided based upon the
levels were in use. These levels were served by using Guttman
Scales. The aims of this research were to cognize gap values of
maturity levels and propose a recent model of IT governance to
reach expected maturity levels. Results show that the lowest values
of maturity levels are at PO8 (2.336) and DS5 (2.560). Therefore,
redefinition of information architectures, IT resources, quality
management, estimation and management of IT risks, system
improvement of IT infrastructure management, IT investment
strategies, and communication are of great importance. A
recommended model shows that PO8 is related to input control
objectives PO1, PO10 and ME1 as well as output control objectives
AI1, AI2, AI3, AI5, DS2, PO10, AI1, AI2, AI3, AI7, ALL, PO4, and
AI6. Meanwhile, DS5 is associated with input control objectives
PO2, PO3, PO9, AI2, and DS1 as well as output control objectives
DS8, DS7, ME1, AI6, PO9, and DS11.
Keyword
: IT Governance, Plan and Organize, Deliver and Support, Online Business Marketing |