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Abstracts:
Abstracts:
The objective of the research was to produce an E-Commerce system through the integration of
database and to maintain the relationships with customers. Thus, it could expedite the flows of
information and support the decision of expanding the market share. The methods of analyzing the
market expansion were market opportunity analysis and business model design, customer interface,
market communication, and implementation design. The design of E-Commerce used an agile model
with Feature Driven Development (FDD) approach. Unified Modeling Language (UML) was used to
describe the system model. The result of design involved a front-end part and a content-based
management system, and specifically excluded intermediaries, decreased the costs of production,
delivery, and information storage. The marketing digitization provided a number of operational
benefits. For example, the data processing of delivery became easier to browse, the systems of
inventory and payment became more accurate, and good relationships with customers were
maintainable.
Keyword: E-Commerce, Market Expansion Analysis, Feature Driven Development
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