Jurnal Publikasi STMIK Pontianak

How dell, Inc. Enhances Electronic Supply Chain Management and E-Commerce Marketing For Success

Abstrak

Information technology is an important aspect of the electronic Supply Chain Management (e-SCM) and eCommerce (EC). Advances in information technology, particularly in the Internet, enables companies to share information within and inter-organizations. The Internet and its three important types of networks: Intranet, Extranet, and Web allow organization to transfer digital data instantly and with high fidelity at nearly zero marginal cost. Information sharing is a vital aspect of coordination amongst parties in a supply chain. Information sharing can increase supply chain efficiency by reducing inventories and smoothing production. And e-commerce can enhance selling online and help better understand customers. IT-enabled Supply chain efficiency is highly important as today's competition is no longer between companies, but between supply chains. This paper discusses the trend in e-SCM or IT-enabled SCM and e-Commerce by examining how IT, the Internet in particular: intranet, extranet, and Web transform and streamline Dell's SCM and e-commerce for success.

Keywords: information sharing, ICT, Web, SCM, e-commerce