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Abstracts:
Abstracts:
Impulsive buying means consumen tendency to buy items off one's product list. This
conditions created by shop in order to influence consumers behaviour, so the purpose of this
research is to get know the influence of interior display on impulsive buying behavior.
According to the marketer's goals, impulse buying has positive effets on company income. The
most important thing in consumer behavior is about impulsive buying. So the purpose of this
research is to get know the influence of Indomaret's interior display on impulsive buying
behavior. Research method is quantitative method. The population was consumer Indomaret
point Pontianak with a sampling technique accidental sampling technique that produces 100
respondents as sample.The research was conducted on 100 Indomaret's consumen in
Pontianak. And the method of data collective is primary method by using quesionnare. The
research use SPSS 16.00 to analize validity, reliability, multiple regression, and hipothesis. The
results of analysis, shown that impulsive buying behavior is influenced by interior display.
While simultaneously, all of independent variables have positive effects 61,31% on impulsive
buying behavior, while 38,69% influenced by others factos excludes these independent
variables. Partially analysis also shown same result as positive as simultaneously.
Keyword: Procurement Stock, Grouping Goods, Display Product and Store Lighting,
Impulsive Buying Behavior
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