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Abstracts:
Abstracts:
Technology based self check-in service (web or mobile based) has been made available
for some time. For passengers in West Borneo, acceptance for this technology is low, particularly
participants in this research. There are only 7% of passengers in this research who use this
technology; hence, the purpose of this study is to explain factors affecting acceptance of web
check-in service. Two variables are added (trust and risk) to the original TAM model and
structural equation modeling is employed for analysis. Structural model is fit with insignificant
chi2 and good results are achieved in goodness of fit indicators. Results show perceived usefulness
(0,41 correlation) and risk (0,37) to be the main contributing factors to explain acceptance of
web check-in, followed by perceived ease of use (0,33) and trust (0,32). This research further
contributes to air transport providers. Findings in this research suggest communication is the key
aspect for air transport providers to increase technology acceptance. Increased technology
acceptance will also increase benefits from what technology can offer today or in the future.
Keyword: web check in, technology acceptance model, trust, risk.
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